EMagine ECHUCA MOAMA
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EMagine ECHUCA MOAMA
EMagine... The temptation... of unique wine and cuisine choices
EMagine... The atmosphere... of an extraordinary variety of festivals and events
EMagine... Experiencing the many attractions that await you
EMagine... Taking in landscapes that will take your breath away
EMagine... Its spelt a little strange
Echuca and Moama + Imagine = EMagine
Echuca Moama Tourism are taking their new identity and branding statement global! Restyled and derived from rational and emotional attributes of the region, Echuca Moama are proud to introduce this important, new marketing device.
EMagine... intentionally spelt wrong, yet easily recognisable and adaptable (another example of this treatment is FCUK - French Connection UK). using the term 'EMagine Echuca Moama' followed by a short description, coupled with powerful imagery will take Echuca Moama to a new level as a favourable destination for all age groups.
The typography is fluid and dreamy, relaxed and windy like the river. it introduces the gum leaf in the 'g' and colourful water splashes as the icon giving it an excitable festive feel. The colours are natural and represent the landscape of the area.
Echuca Moama Tourism have worked closely with award winning Zest Design to bring the magic of the region to life. Zest Design based in the Whitsundays, specialise in tourism product marketing in one of Australia's premier holiday destinations.
You CAN experience the Magic of the Murray and more when you visit Echuca and Moama.
Soon to be nationally, even internationally recognised... EMagine that!
Contact details
Simon Latchford, Tourism Marketing Manager, Echuca Moama District Tourism
Tel: 03 5480 7555
Fax: 03 5482 6413
http://www.echucamoama.com
info@echucamoama.com
